Case study · Design-build · South Shore, MA · 2024–26
BuildX builds ADUs and homes on the South Shore. When we started they had no real presence online. We built the whole thing from the ground up: the channels, the content, the ads, the podcast and the studio it’s shot in.
By Kevin Weldon · Creative Director, Bog City MediaEvery channel BuildX posts on today, we set up and filled: YouTube, Instagram, Facebook and LinkedIn. One shoot becomes a long-form video, shorts for every platform, and posts, so the brand shows up everywhere without the team having to think about it.
Organic social went from nothing to a channel that drives a fifth of BuildX’s leads.
Then we turned the content into ads. Hook-first creative, tested in batches, every ad tracked to the booked call. The ads have driven $3 million in revenue at a 91x return on ad spend.
We designed and built the BuildX podcast studio, then produce the episodes in it: guests, multicam shoots, the full edit, and the clips that go out every week.
25+ customer testimonials, filmed on their properties and cut into full stories, shorts and ads. Proof does the selling.
Tell us about it. We’ll call you, or you book a time.