Case study · Music video · 2021
Not the average shoot. A lower-budget passion project where we wanted to tell a real story with almost no time to do it. We built the story with the artist, kept the plan tight, and it landed 40K+ views.
By Kevin Weldon · Creative Director, Bog City MediaWe sat down with the artist and came up with the story together: two people, one push and pull, told across a single night. Ying Yang.
The script stayed loose on purpose so the performances could breathe. The organizing did not: locations, call times and shot lists were set so the artist could get it done inside a tight schedule.
No big crew, no big spend. Night exteriors, practical light and a hotel that doubled as three sets gave it the feel of a much bigger shoot.
Tell us about it. We’ll call you, or you book a time.